Both are aeo platformstools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.
1 capabilitywhere one offers it and the other states it doesn't.
Prompt discovery✓Yes✕No
left column AIclicks · right column AthenaHQ
Every capability, side by side
CapabilityAIclicksAthenaHQ
Monitors brand mentions✓Yes✓Yes
Tracks citations✓Yes✓Yes
Sentiment analysis✓Yes✓Yes
Competitor benchmarking✓Yes✓Yes
Prompt discovery✓Yes✕No
Share of voice✓Yes✓Yes
Recommends fixes✓Yes✓Yes
Writes content✓Yes✓Yes
Publishes content✓Yes✓Yes
Builds off-site citations✓Yes✓Yes
Does outreach✓Yes?Not published
Generates schema / llms.txt✓Yes✓Yes
Technical audit?Not published✓Yes
AI crawler analytics✕No?Not published
Traffic attribution✓Yes✓Yes
Revenue attribution?Not published✓Yes
A/B testing✕No✕No
Geo segmentation✓Yes✓Yes
AI advertising✕No✕No
Product catalogue optimisation✕No✕No
Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.