
Verified Jul 2026·AI Visibility Monitoring·from $129/mo·7 engines
Brand Radar is Ahrefs' AI-visibility product, sold standalone or bundled into the main Ahrefs plans. It lets you research any brand's presence across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and Perplexity using a pre-built database of 400M+ organic prompts, or add your own custom prompts to track daily. Content creation, technical audits, and crawler-bot analytics live in separate Ahrefs products (AI Content Helper, Site Audit, Bot Analytics) rather than in Brand Radar itself.
Tracks 7 engines
Best for
AEO Specialists and Brand Specialists per Ahrefs' own role-based marketing copy — marketers who need to know which AI platforms recommend their brand and track share of voice in AI search; also sold as a standalone product to agencies and SEOs.
Skip if
You need writes content, publishes content, builds off-site citations — we confirmed those aren't offered.
“"The largest AI visibility database. Powered by search-backed prompts, not synthetic ones." — ahrefs.com/brand-radar”
Ahrefs, from their site
| Plan | Price | Engines | What you get |
|---|---|---|---|
| Ahrefs Free | $0/mo | — | Free limited access to Site Explorer & Site Audit. Auto-downgrade destination when a paid plan is cancelled. |
| Starter | $29/mo | — | See what people search and spy on competitors. Full notesHide notes"See what people search and spy on competitors." Separate, cheaper standalone tool (not one of the Lite/Standard/Advanced/Enterprise tiers); page gives no further bullet list. |
| Lite | $129/mo | — | 5 prompts · 1 seat · Weekly (keyword/rank data); Daily (Brand Radar custom prompts) Full notesHide notes5 projects, 6 months historical data, 750 tracked keywords, 5 tracked prompts (Brand Radar Custom Prompts, 150 checks/mo, daily update), 100,000 crawl credits, 1,000 credits/user, 1 user included (add up to 2 more at $40/mo each). Custom prompts, always-on audit, competitive analysis, SERP history, Page Inspect, API access, MCP Server, Social Media Manager (beta), GBP Monitor (beta). |
| Standard | $249/mo | — | 10 prompts · 1 seat · Weekly (keyword/rank data); Daily (Brand Radar custom prompts) Full notesHide notesAll Lite features, plus SERP comparison, Web visibility, more in Site Explorer, Site structure, Broken backlinks, Broken links, Outgoing links, Calendar view, Linking authors, more in Keywords Explorer, AI suggestions, Keyword clusters, Search intents, Translations, SERP updates, more in Google Search Console, Site structure. 20 projects, 2 years historical data, 2,000 tracked keywords, 10 tracked prompts (300 checks/mo), 500,000 crawl credits, unlimited credits/user, 1 user included (add up to 5 more at $60/mo each). |
| Advanced | $449/mo | — | 20 prompts · 1 seat · Weekly (keyword/rank data); Daily (Brand Radar custom prompts) Full notesHide notesAll Standard features, plus Looker Studio integration, Search type distribution, Agency directory listing, more in Site Explorer, Segmentation (soon), more in Site Audit, HTTP authentication. 50 projects, 5 years historical data, 5,000 tracked keywords, 20 tracked prompts (600 checks/mo), 1,500,000 crawl credits, unlimited credits/user, 1 user included (add up to 10 more at $80/mo each). |
| Enterprise | $1499/moannual | — | 83 prompts · 3 seats · Weekly (keyword/rank data); Daily (Brand Radar custom prompts) Annual commitment required. Full notesHide notes"Annual commitment required." All Advanced features, plus uncapped API access, SSO & enterprise-grade security, access management & audit log, unlimited historical data, personalized higher limits & data exports, forecasting & trends. From 3 included users, unlimited additional at $100/mo/user. From 10,000 tracked keywords, from 5M crawl credits/mo, from 2,500 Brand Radar checks/mo, from 83 tracked prompts. Page also says 'Talk to sales' / 'tailored solutions' for actual quote, so the printed $1,499/mo may be a starting figure rather than a fixed price for every account. |
| Brand Radar (standalone) — Select Platforms | $398/mo | 5 of 7AI Overviews & AI Mode | Daily Full notesHide notesSold as a standalone product outside the main Lite/Standard/Advanced/Enterprise subscriptions (buyer also receives an Ahrefs Free account). Covers AI Overviews & AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini. 2,500 checks/mo for custom prompts. Bonus: YouTube, TikTok & Reddit tracking (beta), search demand, web visibility. Labeled 'BEST VALUE' on the live page. |
| Brand Radar (standalone) — All Platforms | $699/mo | 7 of 7 | Daily Full access to 421M+ organic prompts for all platforms, plus custom prompts. Full notesHide notes"Full access to 421M+ organic prompts for all platforms, plus custom prompts." Same bonus features as Select Platforms (YouTube/TikTok/Reddit beta, search demand, web visibility). The live page does not enumerate the exact engine list for this tier beyond what Select Platforms already covers, so an exact engine count cannot be recorded. |
| Custom Prompt Package — Basic | $50/mo | — | Full notesHide notesAdd-on for tracking your own prompts only (not the Brand Radar platform itself). Example given: '80 prompts daily on 1 platform'. +2,500 checks/mo. Overage $0.020/check, billed monthly. |
| Custom Prompt Package — Growth | $100/mo | — | Example given: '100 prompts daily on 2 platforms'. +7,000 checks/mo. Overage $0.015/check, billed monthly. |
| Custom Prompt Package — Scale | $250/mo | — | High volume, lowest per-check rate. Full notesHide notes"High volume, lowest per-check rate." +25,000 checks/mo. Overage $0.010/check, billed monthly. |
What $398/mo actually buys
Ahrefs supports 7 engines across its plans, but the Brand Radar (standalone) — Select Platforms tier tracks 5. The coverage list is the whole product — not the entry plan.
| Monitors brand mentions | Yes |
| Tracks citations | Yes |
| Sentiment analysis | Yes |
| Competitor benchmarking | Yes |
| Prompt discovery | Yes |
| Share of voice | Yes |
| Writes content | Doesn't |
| Publishes content | Doesn't |
| Builds off-site citations | Doesn't |
| Does outreach | Doesn't |
| Generates schema / llms.txt | Doesn't |
| Technical audit | Yes |
| AI crawler analytics | Doesn't |
| Traffic attribution | Doesn't |
| Revenue attribution | Doesn't |
| A/B testing | Doesn't |
| AI advertising | Doesn't |
| Product catalogue optimisation | Doesn't |
| Recommends fixes | Not published |
| Geo segmentation | Not published |
| Web app | Yes |
| Public API | Yes |
| MCP server | Yes |
| Slack app | Doesn't |
| Requires a script on your site | Doesn't |
| Chrome extension | Not published |
| Looker Studio | Yes | ||||||||||||
| Slack alerts | Doesn't | ||||||||||||
| Webhook alerts | Doesn't | ||||||||||||
| CSV export | Not published | ||||||||||||
| JSON export | Not published | ||||||||||||
+6 not publishedHide unpublished
| |||||||||||||
| Multiple brands | Yes |
| Client sub-accounts | Not published |
| Role permissions | Not published |
| SOC 2 | Doesn't |
| ISO 27001 | Yes |
| GDPR | Yes |
| SSO | Yes |
| Data residency | Not published |
Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.
Same research depth. One real difference on each row.
vs Peec AITechnical audit: Ahrefs yes · Peec AI no$80/mo
vs Otterly.aiAI crawler analytics: Ahrefs no · Otterly.ai yes$25/mo
vs ScrunchAI crawler analytics: Ahrefs no · Scrunch yes$250/mo
vs Semrush6 engines · $139/mo$139/mo
vs RankScaleTraffic attribution: Ahrefs no · RankScale yes$20/mo