Independent product profile

Profound

A full-stack AEO platform that runs daily structured prompts against up to nine AI answer engines from the real consumer-facing experience (not vendor APIs), pairs that with server-log-based AI crawler/traffic analytics, and closes the loop with agent-built, CMS-published AEO content.

Verified Jul 2026·AI Visibility Monitoring·from $99/mo · annual billing·9 engines

Entry price
from $99/mo · annual billing
AI coverage
9 engines
Free trial
Not published
Collection
real browser sessions, not vendor APIs

Product overview

What is Profound?

Profound bundles five modules into one platform: Answer Engine Insights (brand mention/citation/sentiment tracking with share-of-voice and competitive benchmarking across up to 9 engines), Prompt Volumes (a dataset of 1.3B+ real user AI prompts for demand research and content-gap analysis), Agent Analytics (log-drain-based AI crawler monitoring and AI-to-site traffic attribution via Cloudflare/Akamai/CloudFront/Fastly/Netlify/Vercel/WordPress/Shopify integrations, no JavaScript install required), Shopping (product visibility, keyword, and merchant tracking specifically for ChatGPT Shopping), and Agents (a drag-and-drop, credit-metered content workflow builder that researches, writes, and publishes AEO content directly into 10+ CMS platforms).

It states its visibility data comes from simulating the actual consumer experience on each platform rather than calling underlying vendor APIs, and runs each tracked prompt once per day.

Based on its published feature set, Profound brings brand mention monitoring, citation tracking, sentiment analysis, competitor benchmarking, prompt discovery, and share-of-voice reporting into one workflow, with 10 more verified capabilities documented below.

How it measures AI visibility

The recorded coverage spans ChatGPT, Perplexity, Claude, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok, and DeepSeek. Measures with real browser sessions, not vendor APIs · 1 run per prompt.

ChatGPT logoChatGPTPerplexity logoPerplexityClaude logoClaudeGemini logoGeminiGoogle AI Mode logoGoogle AI ModeGoogle AI Overviews logoGoogle AI OverviewsMicrosoft Copilot logoMicrosoft CopilotGrok logoGrokDeepSeek logoDeepSeek

Confirmed boundaries

The published product does not include schema or llms.txt generation, revenue attribution, and A/B testing. Those are verified absences, not missing research.

Who it's for

Best for

Marketing practitioners (not engineers) on AEO, content, and PR/brand teams — self-serve Starter/Growth plans for small-to-growing companies, and a custom Enterprise tier explicitly for 'large companies and agencies building and orchestrating AEO marketing campaigns,' plus a separate agency pricing track and a partner directory of AEO/marketing agencies built on the platform.

Skip if

No schema markup / structured-data generator is named anywhere (Technical Optimization only finds structured-data gaps, it doesn't generate the markup) and no A/B testing feature is named across the platform's documented modules. AI Traffic Attribution is explicitly scoped to traffic and 'conversion events,' never revenue figures, and was independently re-verified via live WebFetch to confirm no revenue-attribution language exists on that specific feature description. No Chrome extension is mentioned anywhere on the site (also independently WebFetch-confirmed). The agency-specific pricing tab (white-label reports, multi-client workspace specifics) was not present in the harvested page text and could not be verified either way.

“States it draws visibility insights 'directly from the consumer experience, not API outputs' (i.e. simulating what a real user sees on each platform rather than calling vendor APIs), and positions itself as a full-lifecycle platform — demand research, visibility tracking, crawlability/traffic analytics, and content production all in one — rather than a tracking-only point solution.”

Profound, from their site
PlanPriceEngines
Starter$99/moannual1 of 9ChatGPT logoChatGPT
Growth$399/moannual3 of 9ChatGPT logoChatGPTPerplexity logoPerplexityGoogle AI Overviews logoGoogle AI Overviews
EnterpriseCustom9 of 9ChatGPT logoChatGPTPerplexity logoPerplexityGoogle AI Mode logoGoogle AI ModeGemini logoGeminiMicrosoft Copilot logoMicrosoft CopilotGrok logoGrokDeepSeek logoDeepSeekAnthropic ClaudeGoogle AI Overviews logoGoogle AI Overviews

What $99/mo actually buys

Profound supports 9 engines across its plans, but the Starter tier tracks just one. The coverage list is the whole product — not the entry plan.

Capabilities

19/20 answered

What it does

16 of 20
Monitors brand mentionsYes
Tracks citationsYes
Sentiment analysisYes
Competitor benchmarkingYes
Prompt discoveryYes
Share of voiceYes
Recommends fixesYes
Writes contentYes
Publishes contentYes
Builds off-site citationsYes
Generates schema / llms.txtDoesn't
Technical auditYes
AI crawler analyticsYes
Traffic attributionYes
Revenue attributionDoesn't
A/B testingDoesn't
Geo segmentationYes
AI advertisingYes
Product catalogue optimisationYes
Does outreachNot published

Where it runs

4 of 6
Web appYes
Chrome extensionDoesn't
Public APIYes
MCP serverYes
Slack appYes
Requires a script on your siteDoesn't

What you get out

4 of 11
CSV exportYes
JSON exportYes
PDF reportsDoesn't
Looker StudioYes
Google SheetsYes
White-label reportsNot published
Scheduled reportsNot published
+4 not published
Shareable dashboardsNot published
Email alertsNot published
Slack alertsNot published
Webhook alertsNot published

Agencies & teams

3 of 3
Multiple brandsYes
Client sub-accountsYes
Role permissionsYes

Trust & compliance

2 of 5
SOC 2Yes
SSOYes
ISO 27001Not published
GDPRNot published
+1 not published
Data residencyNot published

Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.

Compare

Same research depth. One real difference on each row.

Funding

Sourced rounds only — we never add them into a running total.

2026-02-24led by Lightspeed Venture Partners

Sequoia Capital · Kleiner Perkins · Evantic Capital · Saga VC · South Park Commons

+2 earlier rounds
  1. 2025-08-12led by Sequoia Capital

    Kleiner Perkins · Khosla Ventures · Saga VC · South Park Commons

  2. 2025-06-18led by Kleiner Perkins

    Khosla Ventures · NVIDIA NVentures · Saga Ventures · South Park Commons · SV Angel

$155M total raised, per a figure the company or press published as a cumulative sum — not our arithmetic on the rounds above.

In the press

FAQ

How much does Profound cost?
Profound starts at $99/mo on annual billing. The entry tier tracks 1 of 9 engines the product supports.
Which AI engines does Profound cover?
Profound tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok, DeepSeek.
What are alternatives to Profound?
Tools checked to the same depth in this category include Peec AI, Otterly.ai, Scrunch, Semrush.

Also in AI Visibility Monitoring

From the blog

← Every tool in the index19 capabilities answered · high confidence
21 sources · 2026-07-25
  • www.tryprofound.com/pricing
  • www.tryprofound.com
  • fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/
  • www.tryprofound.com/
  • www.tryprofound.com/partners
  • docs.tryprofound.com
  • www.tryprofound.com/blog
  • www.tryprofound.com/blog/series-a
  • www.tryprofound.com/blog/series-b
  • lsvp.com/stories/profound-building-the-marketing-command-center-for-the-ai-era/
  • sequoiacap.com/companies/profound/
  • www.linkedin.com/company/tryprofound/
  • www.linkedin.com/in/jsca/
  • www.linkedin.com/in/babbsdj
  • x.com/thejamescad
  • tryprofound.com
  • tryprofound.com/features
  • tryprofound.com/integrations
  • tryprofound.com/pricing
  • tryprofound.com/partners
  • tryprofound.com/blog
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