Otterly.ai

Verified Jul 2026·AI Visibility Monitoring·from $25/mo·7 engines

OtterlyAI tracks a customer-defined library of search prompts daily across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude, recording brand mentions, cited domains/URLs, sentiment, and competitor position per prompt, segmented market-by-market across 65+ countries. Its Content Audit and Crawlability Checker score existing pages on structured data and AI-readiness and feed a Recommendations engine, but the product stops at giving actionable briefs — it does not generate or publish articles itself. Agencies get Workspace Management for separate per-client environments, and an early-access Agent Analytics module tracks which AI crawlers actually hit the customer's site.

Measures with real browser sessions, not vendor APIs.

Tracks 7 engines

ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityMicrosoft CopilotClaude

Who it's for

Best for

Marketing Teams, SEO Teams, Agencies, and Enterprises — per the Features page's 'Built for teams that care about visibility' section, each with its own named use case (marketing: 'increase brand visibility and drive pipeline'; SEO: 'track AI visibility alongside traditional rankings'; agencies: 'deliver AI Visibility reports that wow clients'; enterprises: 'build authority and get found in AI').

Skip if

Does not write or generate content itself — Content Audit and Content Briefs diagnose and recommend, but the Features page has no content-generation product (contrast with competitors like Writesonic, named on their own /alternatives page as 'built for content generation' vs. Otterly being 'GEO-native'). Agent Analytics (the AI-crawler-hit tracking feature) is explicitly 'currently in closed beta,' not generally available, despite being listed with metered quotas on paid plans. No GA4 connection or AI-attributed-traffic/pipeline feature was found anywhere in the Features or Pricing pages (unlike some direct competitors) — the only traffic-adjacent evidence is a 'AI Referral Traffic' free tool named in the footer nav, whose own page wasn't in this harvest, and two of OtterlyAI's own blog posts analyzing their own GA4-vs-self-reported signups, which describe internal company analysis rather than a documented customer-facing product feature.

"LLM Monitoring focuses solely on tracking the direct output of large language models (LLMs)... OtterlyAI, however, takes a different approach by analyzing AI Search platforms directly. Think of it as a first-person perspective on how these platforms retrieve and present information." — home page FAQ, 'What is the difference between LLM Monitoring and AI Search Monitoring?'

Otterly.ai, from their site
PlanPriceEngines
Lite$29/mo4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
Lite$25/moannual4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
Standard$189/mo4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
Standard$160/moannual4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
Premium$489/mo4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
Premium$422/moannual4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot
EnterpriseCustom

What $25/mo actually buys

Otterly.ai supports 7 engines across its plans, but the Lite tier tracks 4. The coverage list is the whole product — not the entry plan.

Capabilities

18/20 answered

What it does

11 of 20
Monitors brand mentionsYes
Tracks citationsYes
Sentiment analysisYes
Competitor benchmarkingYes
Prompt discoveryYes
Share of voiceYes
Recommends fixesYes
Writes contentDoesn't
Publishes contentDoesn't
Builds off-site citationsDoesn't
Does outreachDoesn't
Generates schema / llms.txtDoesn't
Technical auditYes
AI crawler analyticsYes
Revenue attributionDoesn't
A/B testingDoesn't
Geo segmentationYes
AI advertisingYes
Traffic attributionNot published
Product catalogue optimisationNot published

Where it runs

3 of 6
Web appYes
Chrome extensionDoesn't
Public APIYes
MCP serverYes
Slack appDoesn't
Requires a script on your siteDoesn't

What you get out

4 of 11
CSV exportYes
Looker StudioYes
Google SheetsDoesn't
White-label reportsYes
Email alertsYes
Slack alertsDoesn't
Webhook alertsDoesn't
JSON exportNot published
PDF reportsNot published
+2 not published
Scheduled reportsNot published
Shareable dashboardsNot published

Agencies & teams

3 of 3
Multiple brandsYes
Client sub-accountsYes
Role permissionsYes

Trust & compliance

2 of 2
GDPRYes
SSOYes

Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.

Compare

Same research depth. One real difference on each row.

They name PeecAI, Profound, ScrunchAI, Semrush, RankScale and Writesonic as peers on their own site.

Worth reading

Also in AI Visibility Monitoring