GetMentionedByAIIndependent product profile
Otterly.ai
An AI search monitoring platform that runs a daily prompt library across 7 AI engines to report brand mentions, citations, sentiment and share of AI voice by market, then audits pages for crawlability/AI-readiness and recommends fixes — without writing content itself.
- Entry price
- from $25/mo · annual billing
- AI coverage
- 7 engines
- Free trial
- Available
- Collection
- real browser sessions, not vendor APIs
Product overview
What is Otterly.ai?
OtterlyAI tracks a customer-defined library of search prompts daily across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude, recording brand mentions, cited domains/URLs, sentiment, and competitor position per prompt, segmented market-by-market across 65+ countries.
Its Content Audit and Crawlability Checker score existing pages on structured data and AI-readiness and feed a Recommendations engine, but the product stops at giving actionable briefs — it does not generate or publish articles itself.
Agencies get Workspace Management for separate per-client environments, and an early-access Agent Analytics module tracks which AI crawlers actually hit the customer's site.
Based on its published feature set, Otterly.ai brings brand mention monitoring, citation tracking, sentiment analysis, competitor benchmarking, prompt discovery, and share-of-voice reporting into one workflow, with 5 more verified capabilities documented below.
How it measures AI visibility
The recorded coverage spans ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude. Measures with real browser sessions, not vendor APIs.
ChatGPT
Google AI OverviewsGoogle AI Mode
Gemini
Perplexity
Microsoft Copilot
ClaudeConfirmed boundaries
The published product does not include content writing, content publishing, off-site citation building, outreach, schema or llms.txt generation, and revenue attribution or 1 other checked capabilities. Those are verified absences, not missing research.
Who it's for
Best for
Marketing Teams, SEO Teams, Agencies, and Enterprises — per the Features page's 'Built for teams that care about visibility' section, each with its own named use case (marketing: 'increase brand visibility and drive pipeline'; SEO: 'track AI visibility alongside traditional rankings'; agencies: 'deliver AI Visibility reports that wow clients'; enterprises: 'build authority and get found in AI').
Skip if
Does not write or generate content itself — Content Audit and Content Briefs diagnose and recommend, but the Features page has no content-generation product (contrast with competitors like Writesonic, named on their own /alternatives page as 'built for content generation' vs. Otterly being 'GEO-native'). Agent Analytics (the AI-crawler-hit tracking feature) is explicitly 'currently in closed beta,' not generally available, despite being listed with metered quotas on paid plans. No GA4 connection or AI-attributed-traffic/pipeline feature was found anywhere in the Features or Pricing pages (unlike some direct competitors) — the only traffic-adjacent evidence is a 'AI Referral Traffic' free tool named in the footer nav, whose own page wasn't in this harvest, and two of OtterlyAI's own blog posts analyzing their own GA4-vs-self-reported signups, which describe internal company analysis rather than a documented customer-facing product feature.
“"LLM Monitoring focuses solely on tracking the direct output of large language models (LLMs)... OtterlyAI, however, takes a different approach by analyzing AI Search platforms directly. Think of it as a first-person perspective on how these platforms retrieve and present information." — home page FAQ, 'What is the difference between LLM Monitoring and AI Search Monitoring?'”
Otterly.ai, from their site
Pricing
Otterly.ai's pricing page ↗| Plan | Price | Engines | What you get |
|---|---|---|---|
| Lite | $29/mo | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 15 prompts · daily Full notesHide notes15 search prompts, daily tracking frequency, 1 Workspace, unlimited team members, unlimited Brand Reports, 3 recommendations/week, multi-country support (50+), AI Prompt Research Tool, Brand Visibility Index, Domain Ranking, Link Citations Analysis, GEO Audit, detailed reports & export, 1,000 GEO URL Audits/month, group onboarding session. No API or MCP access on this tier. Extra search-prompt add-on 'not available' on Lite (per the Add-Ons table). Paid engine add-ons available at Lite pricing: Claude +$29/mo, Google AI Mode +$9/mo, Google Gemini +$9/mo. |
| Lite | $25/moannual | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 15 prompts · daily Full notesHide notesSame core allowance as monthly Lite (15 search prompts, daily tracking, 1,000 GEO URL Audits/month) billed annually at this monthly-equivalent rate. Paid engine add-ons at Lite annual pricing: Claude +$300/yr, Google AI Mode +$93/yr, Google Gemini +$93/yr. This annual price sheet's includes-list drops the explicit 'Unlimited Team Members' / 'Unlimited Recommendations' line items shown on the monthly sheet and instead lists 'AI Keyword Research Tool' where the monthly sheet says 'AI Prompt Research Tool' — recorded as printed; not resolved as the same or a different feature. |
| Standard | $189/mo | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 100 prompts · daily Full notesHide notes100 search prompts, daily tracking, unlimited workspaces, unlimited team members, unlimited Brand Reports and recommendations, multi-country support (50+), 5,000 GEO URL Audits/month, Google Looker Studio Connector, API access (2,000 requests/month), MCP access (2,000 requests/month), Agent Analytics (200k events/month), group onboarding session. Marked 'Most Popular'. Extra 100 search prompts add-on: $99/month (Standard plans capped at +300 additional prompts total, beyond which the account is moved to Premium per the page's own note). Paid engine add-ons at Standard pricing: Claude +$109/mo, Google AI Mode +$59/mo, Google Gemini +$59/mo. Agency Partner status (apply-in) raises this tier's prompt allowance to 150 and adds unlimited workspace management, pitch workspaces, and white-label Looker reporting — same $189/mo base price, not a separate SKU. |
| Standard | $160/moannual | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 100 prompts · daily Full notesHide notesSame 100 search prompts / 5,000 GEO URL Audits / 2,000 API requests per month as monthly Standard, billed annually at this monthly-equivalent rate. IMPORTANT DISCREPANCY (confirmed on both the harvested page and a live re-fetch today, so not a stale-scrape artifact): on this annual-billing view, the plan card explicitly reads 'MCP (coming soon)' and the annual includes-list omits any MCP request quota entirely — contradicting the monthly-billing view of the SAME Standard tier, where the card says 'MCP access' and the includes-list states a live '2,000 MCP Requests per month'. Recorded as-is on each billing-cycle entry rather than picked one as correct. Extra 100 search prompts add-on (annual): $1,020/year. Paid engine add-ons at Standard annual pricing: Claude +$1,100/yr, Google AI Mode +$610/yr, Google Gemini +$610/yr. |
| Premium | $489/mo | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 400 prompts · daily Full notesHide notes400 search prompts, daily tracking, unlimited workspaces, unlimited team members, unlimited Brand Reports and recommendations, multi-country support (50+), 10,000 GEO URL Audits/month, Google Looker Studio Connector, API access (5,000 requests/month), MCP access (5,000 requests/month), Agent Analytics (1M events/month), personal onboarding session. Extra 100 search prompts add-on: $99/month. Paid engine add-ons at Premium pricing: Claude +$439/mo, Google AI Mode +$149/mo, Google Gemini +$149/mo. |
| Premium | $422/moannual | 4 of 7ChatGPTGoogle AI OverviewsPerplexityMS Copilot | 400 prompts · daily Full notesHide notesSame 400 search prompts / 10,000 GEO URL Audits / 5,000 API requests per month as monthly Premium, billed annually at this monthly-equivalent rate. Same MCP discrepancy as annual Standard: this view's plan card says 'MCP (coming soon)' and the includes-list has no MCP quota, versus the monthly-billing view of Premium which states live MCP access with a 5,000/month quota — recorded as-is, not reconciled. Extra 100 search prompts add-on (annual): $1,020/year. Paid engine add-ons at Premium annual pricing: Claude +$4,400/yr, Google AI Mode +$1,540/yr, Google Gemini +$1,540/yr. |
| Enterprise | Custom | — | Full notesHide notesCustom search prompts, everything in Standard/Premium, Single Sign-On, custom payment options (e.g. wire transfer), Quarterly GEO Health Check, personalized onboarding session, dedicated Customer Success person. Contact-us only, no published price. |
What $25/mo actually buys
Otterly.ai supports 7 engines across its plans, but the Lite tier tracks 4. The coverage list is the whole product — not the entry plan.
Capabilities
18/20 answeredWhat it does
11 of 20| Monitors brand mentions | Yes |
| Tracks citations | Yes |
| Sentiment analysis | Yes |
| Competitor benchmarking | Yes |
| Prompt discovery | Yes |
| Share of voice | Yes |
| Recommends fixes | Yes |
| Writes content | Doesn't |
| Publishes content | Doesn't |
| Builds off-site citations | Doesn't |
| Does outreach | Doesn't |
| Generates schema / llms.txt | Doesn't |
| Technical audit | Yes |
| AI crawler analytics | Yes |
| Revenue attribution | Doesn't |
| A/B testing | Doesn't |
| Geo segmentation | Yes |
| AI advertising | Yes |
| Traffic attribution | Not published |
| Product catalogue optimisation | Not published |
Where it runs
3 of 6| Web app | Yes |
| Chrome extension | Doesn't |
| Public API | Yes |
| MCP server | Yes |
| Slack app | Doesn't |
| Requires a script on your site | Doesn't |
What you get out
4 of 11| CSV export | Yes | ||||
| Looker Studio | Yes | ||||
| Google Sheets | Doesn't | ||||
| White-label reports | Yes | ||||
| Email alerts | Yes | ||||
| Slack alerts | Doesn't | ||||
| Webhook alerts | Doesn't | ||||
| JSON export | Not published | ||||
| PDF reports | Not published | ||||
+2 not publishedHide unpublished
| |||||
Agencies & teams
3 of 3| Multiple brands | Yes |
| Client sub-accounts | Yes |
| Role permissions | Yes |
Trust & compliance
2 of 2| GDPR | Yes |
| SSO | Yes |
Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.
Compare
Same research depth. One real difference on each row.
vs ProfoundWrites content: Otterly.ai no · Profound yes$99/mo
vs Peec AITechnical audit: Otterly.ai yes · Peec AI no$80/mo
vs ScrunchAI advertising: Otterly.ai yes · Scrunch no$250/mo
vs Semrush6 engines · $139/mo$139/mo
vs AhrefsAI crawler analytics: Otterly.ai yes · Ahrefs no$129/mo
vs RankScaleAI crawler analytics: Otterly.ai yes · RankScale no$20/mo
vs SuperlinesWrites content: Otterly.ai no · Superlines yes€74/mo
vs PromptwatchWrites content: Otterly.ai no · Promptwatch yes$95/mo
They name PeecAI, Profound, ScrunchAI, Semrush, RankScale and Writesonic as peers on their own site.
Worth reading
FAQ
- How much does Otterly.ai cost?
- Otterly.ai starts at $25/mo on annual billing. The entry tier tracks 4 of 7 engines the product supports.
- Which AI engines does Otterly.ai cover?
- Otterly.ai tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude.
- Does Otterly.ai offer a free trial?
- Yes.
- What are alternatives to Otterly.ai?
- Tools checked to the same depth in this category include Profound, Peec AI, Scrunch, Semrush.
Also in AI Visibility Monitoring
From the blog
- How to track if ChatGPT mentions your brandA practical checklist: manual prompt tests vs dedicated AI visibility tools — and which verified trackers to open first on GetMentionedByAI.
- Best tools to track ChatGPT brand mentions (2026 shortlist)Verified AI visibility trackers for ChatGPT and other answer engines — including options under $50/mo — from the GetMentionedByAI index.
- Best AI visibility tools in 2026 — how we shortlistHow GetMentionedByAI picks the tools worth comparing: verified against live vendor sites, same capability schema, no invented star ratings.