Independent product profile

Bluefish

Enterprise platform for tracking brand visibility, optimizing content, and measuring performance across AI systems and agentic commerce channels

Verified Jul 2026·AI Visibility Monitoring·no public pricing·4 engines

Entry price
no public pricing
AI coverage
4 engines
Free trial
Not published
Collection
a mix of browser sessions and provider APIs

Product overview

What is Bluefish?

Bluefish helps Fortune 500 brands monitor how they appear in AI-generated responses, optimize for visibility and favorability across AI channels, and measure marketing ROI in the AI ecosystem.

It provides real-time tracking of brand mentions, citation impact analysis, detection of inaccuracies and hallucinations, and GEO (generative engine optimization) recommendations.

Based on its published feature set, Bluefish brings brand mention monitoring, citation tracking, sentiment analysis, competitor benchmarking, share-of-voice reporting, and recommended fixes into one workflow, with 3 more verified capabilities documented below.

How it measures AI visibility

The recorded coverage spans ChatGPT, Claude, Perplexity, and Amazon Rufus. Measures with a mix of browser sessions and provider APIs.

ChatGPT logoChatGPTClaude logoClaudePerplexity logoPerplexityAmazon Rufus

Who it's for

Best for

Fortune 500 brands, enterprise marketers

“Only platform that helps marketers understand how AI thinks”

Bluefish, from their site

Capabilities

9/20 answered

What it does

9 of 20
Monitors brand mentionsYes
Tracks citationsYes
Sentiment analysisYes
Competitor benchmarkingYes
Share of voiceYes
Recommends fixesYes
Revenue attributionYes
Geo segmentationYes
Product catalogue optimisationYes
Prompt discoveryNot published
Writes contentNot published
+9 not published
Publishes contentNot published
Builds off-site citationsNot published
Does outreachNot published
Generates schema / llms.txtNot published
Technical auditNot published
AI crawler analyticsNot published
Traffic attributionNot published
A/B testingNot published
AI advertisingNot published

Where it runs

1 of 6
Web appYes
Chrome extensionNot published
Public APINot published
+3 not published
MCP serverNot published
Slack appNot published
Requires a script on your siteNot published

What you get out

2 of 11
Scheduled reportsYes
Email alertsYes
CSV exportNot published
JSON exportNot published
+7 not published
PDF reportsNot published
Looker StudioNot published
Google SheetsNot published
White-label reportsNot published
Shareable dashboardsNot published
Slack alertsNot published
Webhook alertsNot published

Agencies & teams

1 of 3
Role permissionsYes
Multiple brandsNot published
Client sub-accountsNot published

Trust & compliance

0 of 5
SOC 2Not published
ISO 27001Not published
+3 not published
GDPRNot published
SSONot published
Data residencyNot published

Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.

Compare

Same research depth. One real difference on each row.

Funding

Sourced rounds only — we never add them into a running total.

2026-04-14led by Threshold Ventures, NEA

Threshold Ventures · New Enterprise Associates · Amex Ventures · TIAA Ventures · Salesforce Ventures · Bloomberg Beta · Crane Venture Partners · Laconia · Swift Ventures

+1 earlier round
  1. 2025-08-20led by NEA

    New Enterprise Associates · Salesforce Ventures · Crane Venture Partners · Swift Ventures · Bloomberg Beta

$68M total raised, per a figure the company or press published as a cumulative sum — not our arithmetic on the rounds above.

Worth reading

FAQ

Which AI engines does Bluefish cover?
Bluefish tracks ChatGPT, Claude, Perplexity, Amazon Rufus.
What are alternatives to Bluefish?
Tools checked to the same depth in this category include Profound, Peec AI, Otterly.ai, Scrunch.

Also in AI Visibility Monitoring

← Every tool in the index9 capabilities answered · medium confidence
17 sources · 2026-07-25
  • www.bluefishai.com
  • www.prnewswire.com/news-releases/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-500-302741124.html
  • www.crunchbase.com/organization/bluefish-labs
  • www.linkedin.com/in/alsherman
  • www.bluefishai.com/platform
  • www.bluefishai.com/solutions
  • www.bluefishai.com/blog/
  • www.bluefishai.com/blog/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-500
  • www.prnewswire.com/news-releases/bluefish-raises-20m-to-power-ai-marketing-for-the-fortune-500-302534342.html
  • www.builtinnyc.com/articles/bluefish-raises-43m-series-b-20260417
  • www.adweek.com/media/bluefish-raises-43m-to-help-brands-show-up-in-chatgpt-rufus-and-others/
  • www.siliconangle.com/2025/08/20/bluefish-raises-20m-help-enterprise-marketing-take-control-era-ai-chatbots/
  • twitter.com/aibluefish
  • www.linkedin.com/company/bluefish
  • www.linkedin.com/in/jingfeng
  • www.linkedin.com/in/andreidunca/
  • www.bluefishai.com/contact
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