GetMentionedByAIIndependent product profile
Surfer
AI visibility tracker monitoring brand mentions across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude—with content optimization to improve citations.
- Entry price
- from $49/mo
- AI coverage
- 6 engines
- Free trial
- Not published
- Collection
- a mix of browser sessions and provider APIs
Product overview
What is Surfer?
Surfer (owned by Positive Group) combines real-time monitoring of AI search visibility with content optimization and creation tools.
It tracks how brands appear in AI answers, identifies citation gaps, measures share of voice against competitors, and provides AI-powered content writing and optimization recommendations to win visibility in both traditional search and AI answers.
Based on its published feature set, Surfer brings brand mention monitoring, citation tracking, sentiment analysis, competitor benchmarking, prompt discovery, and share-of-voice reporting into one workflow, with 5 more verified capabilities documented below.
How it measures AI visibility
The recorded coverage spans ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Claude. Measures with a mix of browser sessions and provider APIs.
ChatGPT
Google AI OverviewsGoogle AI Mode
Gemini
Perplexity
ClaudeConfirmed boundaries
The published product does not include outreach. Those are verified absences, not missing research.
Who it's for
Best for
Teams that need brand mention monitoring, citation tracking, sentiment analysis.
Skip if
You need outreach — we confirmed those aren't offered.
Pricing
Surfer's pricing page ↗| Plan | Price | Engines | What you get |
|---|---|---|---|
| Discovery | $49/moannual billed monthly | — | 0 prompts · 1 seat Full notesHide notesCreate or Optimize 120 Documents, Track 10 Pages, AI SEO Optimization Guidelines, Surfy (AI SEO Assistant) & Humanizer |
| Standard | $99/moannual billed monthly | 1 of 6ChatGPT | 25 prompts · 1 seat · weekly Full notesHide notesCreate or Optimize 360 Documents, Track AI Visibility, Track 25 AI Prompts (refreshed weekly, across ChatGPT), Integrations, Brand Knowledge, 1-click Content Optimization, Team Collaboration, Plagiarism Checker, Rank Drop Detection |
| Pro | $182/moannual billed monthly | 6 of 6ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaude | 50 prompts · 3 seats · daily Full notesHide notesEverything in Standard, plus: Create or Optimize 360 Documents, Track 50 AI Prompts (refreshed daily, across all models), 5 Brand Workspaces, 1-click Internal Linking, Content Ideas & Coverage Gap, Templates & Custom Voices, Cannibalization Report |
| Peace of Mind | $299/moannual billed monthly | 6 of 6ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaude | 100 prompts · 5 seats · daily Full notesHide notesEverything in Pro, plus: Create or Optimize Unlimited* Documents, Track 100 AI Prompts (refreshed daily, simultaneously across all models), Unlimited Brand Workspaces, Advanced SERP Analysis, Personalized Onboarding, Dedicated Success Manager, API Access |
| AI Tracker (standalone) | $158/moannual billed monthly | — | 100 prompts · daily Full notesHide notesTrack & improve brand's position in AI answers. Track 100 AI Prompts (refreshed daily, slider options 50/100/200/unlimited), Key LLM models, 5 Brand Workspaces, Mention Gap and Brand Sentiment, Visibility Score & Share of Voice, Export Reports (CSV) |
| Enterprise | $999/moannual billed monthly | — | 10 seats Full notesHide notesTailored packages. SSO & Enterprise-grade Security, Comprehensive Advisory Program, Legal Onboarding Assistance, Early access to new features, Custom Limits, Tailored Team Onboarding, White-label, Priority Support |
What $99/mo actually buys
Surfer supports 6 engines across its plans, but the Standard tier tracks just one. The coverage list is the whole product — not the entry plan.
Capabilities
12/20 answeredWhat it does
11 of 20| Monitors brand mentions | Yes | ||||||||||||
| Tracks citations | Yes | ||||||||||||
| Sentiment analysis | Yes | ||||||||||||
| Competitor benchmarking | Yes | ||||||||||||
| Prompt discovery | Yes | ||||||||||||
| Share of voice | Yes | ||||||||||||
| Recommends fixes | Yes | ||||||||||||
| Writes content | Yes | ||||||||||||
| Publishes content | Yes | ||||||||||||
| Does outreach | Doesn't | ||||||||||||
| Technical audit | Yes | ||||||||||||
| Traffic attribution | Yes | ||||||||||||
| Builds off-site citations | Not published | ||||||||||||
| Generates schema / llms.txt | Not published | ||||||||||||
+6 not publishedHide unpublished
| |||||||||||||
Where it runs
3 of 6| Web app | Yes |
| Chrome extension | Yes |
| Public API | Yes |
| MCP server | Doesn't |
| Slack app | Not published |
| Requires a script on your site | Not published |
What you get out
6 of 11| CSV export | Yes | ||||||
| Looker Studio | Yes | ||||||
| White-label reports | Yes | ||||||
| Scheduled reports | Yes | ||||||
| Shareable dashboards | Yes | ||||||
| Email alerts | Yes | ||||||
| JSON export | Not published | ||||||
| PDF reports | Not published | ||||||
+3 not publishedHide unpublished
| |||||||
Agencies & teams
3 of 3| Multiple brands | Yes |
| Client sub-accounts | Yes |
| Role permissions | Yes |
Trust & compliance
3 of 5| ISO 27001 | Yes |
| GDPR | Yes |
| Data residency | Yes |
| SOC 2 | Not published |
| SSO | Not published |
Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.
Compare
Same research depth. One real difference on each row.
vs Profound9 engines · $99/mo$99/mo
vs Peec AIWrites content: Surfer yes · Peec AI no$80/mo
vs Otterly.aiWrites content: Surfer yes · Otterly.ai no$25/mo
vs ScrunchWrites content: Surfer yes · Scrunch no$250/mo
vs SemrushWrites content: Surfer yes · Semrush no$139/mo
vs AhrefsWrites content: Surfer yes · Ahrefs no$129/mo
vs RankScaleWrites content: Surfer yes · RankScale no$20/mo
vs SuperlinesPublishes content: Surfer yes · Superlines no€74/mo
Worth reading
- Surfer SEO Acquired By Positive GroupSearch Engine Journal · 2025-10
- How Surfer SEO was acquired by Positive GroupThey Got Acquired · 2025-10
- How AI Search Engines Find, Summarize, and Cite Content↗ · 2026-07
- Is ChatGPT a Search Engine? What it Means for your SEO Strategy↗ · 2026-07
- How to Rank in Google AI Mode: What the Data Actually Says↗ · 2026-07
FAQ
- How much does Surfer cost?
- Surfer starts at $49/mo.
- Which AI engines does Surfer cover?
- Surfer tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude.
- What are alternatives to Surfer?
- Tools checked to the same depth in this category include Profound, Peec AI, Otterly.ai, Scrunch.
